Complaint Details

Status	:	Closed
Complaint No	:	0031227/2014
Category	:	Consumer Goods
Date	:	06-08-2014
Subject Line	:	Suggestive Ad by Vi-John Deodrants
Complainant	:	Vivek Kumar Singh
Address	:	A-6/145C,Paschim Vihar
Complainee	:	VI-JOHN GROUP
Address	:	G-59, Mezzanine Floor Marina Arcade, Middle Circle, Connaught Place

Complaint Details
The Cobra deodorant launched by Vi-John has a very suggestive ad. In that TVC a female's hand is shown moving up and down along the length of the deo bottle. And the TVC uses suggestive words like "now bigger". It is highly suggestive of a masturbation act being performed by a female and the deodrant bottle is meant to imitate a phallus.It's tasteless and disturbing. Given below is the link to the video of the aforementioned ad. Request you to look into the matter.

https://www.youtube.com/watch?v=lwo9Ybillu4

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